Handmade Product Pricing Calculator
Put in what a batch costs, how long it takes and what you want to earn. Get a wholesale price, a retail price, and how many sales cover your next booth fee.
One batch
Markup
Market day (optional)
Your prices
| Materials | $0.00 |
| Packaging | $0.00 |
| Your time | $0.00 |
| Overhead | $0.00 |
| Cost | $0.00 |
| Card fee | $0.00 |
| Left after materials, packaging, overhead and fee | $0.00 |
| …of which pays your time | $0.00 |
| …and is profit | $0.00 |
—
Know what every batch really cost
Mind the Booth costs your recipes from what you paid for each ingredient, keeps your stock, and rings up sales at the market — so these numbers stay true as prices change.
Start freeHow to price handmade products
Most makers underprice. The usual mistake is pricing from what other booths charge, or from materials alone, and never counting the hours. A price has to cover four things, every time:
- Materials. Add up what the whole batch used — oils, wax, fragrance, fabric, clay — and divide by how many sellable items it made. Count the ones that came out wrong as part of the cost of the good ones.
- Packaging. Jars, lids, labels, boxes, bags, tissue and stickers, per item.
- Your time. Time a real batch from setting up to cleaning up, including cutting, curing checks, wrapping and labeling. Multiply by the hourly wage you'd accept from someone else, then divide by the batch size.
- Overhead. Everything that isn't in one batch but keeps you making: molds and tools, studio rent, insurance, your website, shipping supplies. Estimate a month of it and spread it across a month of items.
Those four add up to your cost. Doubling cost gives a wholesale price — what a shop pays you. Doubling wholesale gives retail — what a shopper pays at your booth or online. Even if you never sell wholesale, price as if you might: a shop that wants to carry you will need that room, and the gap is what pays for booth fees, card fees and slow market days.
If the retail price comes out higher than your shoppers will pay, don't start by cutting your own wage. Look at a bigger batch, cheaper packaging, a quicker process, or a smaller size at a lower price. And recheck your numbers when supplier prices change; ingredient costs creep up quietly.
Making soap or candles? Work out the batch itself first with the free lye calculator or candle calculator, then bring the materials total here. To keep every recipe costed automatically from your ingredient invoices, see recipes and batch costing in Mind the Booth.
Frequently asked questions
How do I price my handmade products?
Add up what one item really costs you: its share of the batch's materials, its packaging and label, your time at a fair hourly wage, and a share of overhead like tools, studio space and shipping supplies. Multiply that cost by about 2 for your wholesale price, and multiply the wholesale price by about 2 for retail. If the retail price is more than shoppers will pay, look for cheaper materials, a faster process or a bigger batch before you cut your own wage.
What is the formula for wholesale and retail pricing?
The common formula is (materials + labor + overhead) × 2 = wholesale, and wholesale × 2 = retail. Shops that buy wholesale double the price to cover their own costs, so your retail price has to leave room for that even if you mostly sell direct. Some makers use 1.5 to 2.5 for either step; the calculator lets you change both.
Should I pay myself in my pricing?
Yes. If your time isn't in the price, every sale quietly pays you nothing for the hours it took, and the business can't grow past what you can do for free. Pick an hourly wage you'd accept from someone else, time a real batch from setup to cleanup, and divide by how many items it makes.
How many items do I need to sell to cover a booth fee?
Divide the market's costs (booth fee, gas, parking, food) by what each sale leaves you after materials, packaging, overhead and card fees. The calculator does it for you under "Market day". Selling past that number is what pays you for the day.